Three Principles Of The Title ? How to Write the Title of the Post ?
principle one: write the title before writing the article
Write a title first and ask people around you if they are interested in it, thus ensuring your article will have readers. Avoid writing without taking advice of others, otherwise the result may be a pile of rubbish.
Writing the title first can also allow you to make clear the purpose of writing and communication ideas, help to maintain a clear, organizational structure.
▌ principle two: 50/50 rule
50/50 means that you should spend 50% of your time on the title when writing.
Some ad copy gurus will even spend a week writing a title and the first 50 words. David Ogilvy, the legendary adman, once changed his title 104 times:
At 60 miles per hour, the biggest noise in the new Rolls-Royce comes from the electronic clock.
Of course, the boss will not give us so much time to change the title, but we must pay attention to it. This is not only a verbal talk, but about really spending time on it.
▌ principle three : the title is not relied on inspiration
Imagine the title masterwriting late at night.
A man with a lonely back focused on the computer screen. Suddenly the air thinned, he brainstormed a good headline and wrote a killer title. This article quickly won millions of reading, gold Lord dad were very satisfied and patted Mimeng's head delightedly.
Is it possible? No.
The real situation must be, facing the title library, thinking hard, referring to articles of other UC We-media, flipping favorites, each editing assistant thinks of a few titles, and then let the test group vote, and finally to determine a formal title.
Writers can not wait for inspiration to write, just like prostitutes can not wait for sexual desire to serve.
Good title must not rely on inspiration, but rely on time, accumulation, process, testing, or even rely on a lot of money.
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